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Heineken International
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| FIRST ALCOHOL BREATHALYZER |
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Heineken Global Responsibility Campaign introduced in Trinidad
For Carnival 2007, Heineken has taken a step further in their commitment to
sustain their social responsibility by initiating the use of the breathalyzer.
Breathalyzers will be made available at all Heineken sponsored Tribe events and Southex
chutney competitions and operated by Heineken representatives. It will allow patrons to
voluntarily test (by simply breathing into the device) the level of alcohol in their
system. Testing is anonymous and is strictly for educational purposes.
The response so far has been tremendous with patrons lining up to use the
breathalyzer during Tribe's Jingle Bell Jam and BLISS ultra exclusive
Carnival fete.
Heineken continues to advocate their three core values of respect, enjoyment and passion
for quality while maintaining the high standards that Heineken is known for around the world.
Heineken wants to encourage consumers to enjoy their product responsibly and provide
guidelines to get home safely.
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